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Lotus Herbals Acquires 32 Pc Stake in Dermaceuticals Maker Fixderma India

Edward Drake

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Beauty and personal care products maker Lotus Herbals has bought a 32 per cent stake in Fixderma India, owners of dermaceuticals brands like Fixderma and FCL.
The company, however, did not disclose the financial details of the transaction.
Through this investment, Lotus Herbals forays into the dermaceutical segment offering a premium range of skincare and haircare products, said a joint statement.
This also bridges the gap between the prescription-based products and over-the-counter cosmetics, it added.
“By investing in this leading cosmeceutical company, Lotus enters the dermaceutical beauty space with a clear-sighted goal of emerging as domain leaders in the future,” it said.
Fixderma, along with its premium skincare range FCL, manufactures dermatology products. It is an established direct-to-consumer (D2C) brand and Fixderma product lines are also retailed through dermatologists and pharmacies in India and overseas.
“With our strategic planning & marketing expertise, we aim at

Source: business-standard.com

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